Meet the Redlane Team

Who We Are...

At Redlane, we don't blindly follow fashion. But we will sort your style.

We opened our doors in Tramore back in 2005, and our focus is on dressing individuals - taking into account your body shape and your personality - providing the most comprehensive and supportive service to our customers for over 12 years.

Our team are experts in understanding women, with our changing and differing body shapes and sizes (you can get to know us better in the bios below!), and we pride ourselves on having carefully selected collections - sourced right across the wide world of fashion - to help you create your unique versatile and wearable wardrobe, season after season.

We were one of the first (if not the first!) independant Irish fashion boutiques to open an online store, going live back in 2008. Since then we have established ourselves as a global destination for customers seeking a diverse mix of boutique and high street brands.

Nobody wants to be pidgeon-holed into a look they don't like, in the name of fashion or what's on trend, so we've invested our time and energy in gathering our stock of creative collections and training all of our staff as professional stylists, to make sure that we can you style you in the best way for you, without the pressure of certain labels or price.

Our website is kept up to date and shows you everything you will find in store. We are only delighted to help you in any way possible, with any questions or concerns you might have - just give us a call or pop us an email any time.

Meet the Redlane Team in our bios below, so you'll know who you're talking to and how we can help you!

Catherine Keighery, Owner & Stylist

She's a woman on a mission - to help you look and feel your best, whatever the occasion and whatever you wear.

Catherine is the brains of our operation, our very own central processor who goes out into the world of fashion and finds the absolute best from everyday brands, high street brands, boutique brands, and one off brands - then feeds it all back to the shop floor and our online boutique - so that our team of trained stylists can pick and choose the perfect outfits for each and every customer. 

She understands what it's like to be time pressed, and to be frustrated when you're trying to find a style that fits you perfectly, that tells your story without you even having to open your mouth, in a world of carbon copy fashion form.

She's a mountain-climbing, marathon-running mother... It's not easy keeping all the balls in the air, is it ladies?!

Jennifer Hartrey, Office Manager & Stylist

Behind the scenes at Redlane is an underground hub of everyday activity, and Jen has her finger on the pulse of it all.

She knows the systems inside and out, getting all those lovely new deliveries sorted and ready for the floor as soon as they arrive through the doors, then photographed and posted online so there's a constant feed of fresh fashion for us to fall in love with.

Jen understands how it feels to shop on a family budget, and with a body shape that's not the norm - she's a tall slim 16 with a long body, so she speciallises in finding a great fit for any body.

And as a breast cancer survivor she's right there with every woman who's had to deal with sudden physical changes, and even unexpected loss of style identity, through illness and the road back to health. 

She's like the Mammy of Redlane, often fixing things before we even knew they were going wrong!

Jane Quearney, In-House Stylist

Like a little ray of sunshine, Jane's greeting as you walk through the doors will warm you up no matter what the weather is doing outside.

She followed her mother's footsteps into the iconic Switzers when she was just 17 years old, and was there for their transition to Brown Thomas - she was the Wonderbra girl - so her professional service is second to none. Jane is inspired every day by the opportunity to inject a true positive energy into your shopping experience.

Jane knows what it's like to lack confidence in yourself, or how you look, and understands the huge difference it can make to your life to have a wardrobe style that suits you down to the ground. She prides herself on making sure that you walk out the doors of Redlane oozing confidence in your clothes.

Life's too short ladies, right?!

Lisa Kavanagh, In-House Stylist

She's a busy bee, buzzing round the shop floor, making sure everyone has what they need, when they need it.

Our Lisa is on a journey, body and soul, to be the best person she can be on this planet. She appreciates what it's like to take back control of your body, and the difficulties that follow after a large weight loss as part of that. Finding the best cut and fit is tough when your favourites have changed significantly, and she knows all about that.

Spiritually grounded and straight talking, she will tell you true about what suits you, and what doesn't, with every item you try on.

Lisa can help you find your way on your own style journey!

Andrea Reddy, In-House Stylist

Though she's new to retail at Redlane, Andrea's passion for fashion shines bright out on the shop floor.

With a seriously dilligent dedication to finding you the perfect outfit, she still keeps it fun and enjoyable because of her absolute love of style. 

Andrea is recently married, knowing all too well the road of achieving your perfect look for the big day, then how life takes over and that road hits a downward slope with the weight creeping on as you go. Trying to find time to take care of herself while working and minding a house and a family is her challenge right now, so she really relates to all our working mums struggling with their weight who walk through the door.

Self care is so important, and finding your own style is a big part of that.

Kirsten Mate Maher, Model & Stylist

Not just new to Redlane, but relatively new to the world - Kirsten is the baby of our little family at just 19 years old.

She's our in-house model, so you'll often see her flawless face and figure gracing the pages of our website and social media. But like all of our more seasoned staff, she's a freshly trained professional stylist who brings her finger on the pulse perspective to the work we do for you.

With an appreciation of fast fashion, Kirsten loves nothing more than picking up the latest trends - she loves the thrill of new clothes and can't get enough of our best buys in store.

Sure who doesn't love wearing a whole new outfit?

Dawn McGrath, Model

We were wondering about giving her the title of Super Model here, because honestly - where does Dawn get the time to do all that she does?

From carrying on the legacy of Irish Dancing matriarch Betty Bible, to her busy day job at the bank, to raising her three daughters to be just as amazing as she is, Dawn still manages to wow us on our wednesday photo shoots with her cool, calm and collected elegance and poise. 

Dawn has been modelling for Redlane since we opened in 2005, and it's a bit weird how she doesn't seem to have aged a day since then... but we let her keep that secret to herself.

She's our very own Wonder Woman!

Lora O'Brien, Content Manager

Our newest addition to the team at Redlane, she's also brand new to the world of fashion, so you won't find Lora suggesting styles on the shop floor, but she'll be working away in the office below.

Her background as a published author and business journalist, writing for the Sunday Independent and other national media, made her the ideal choice for writing our blog and sorting our web content, and she'll be the resident wordsmith sending out the exclusive Style Club special offers and news direct to your email inbox.

Lora can empathise with anyone who has never really paid attention to the world of fashion, but has to dip the toe in on occasion for an event that requires clothing a little fancier than her usual jeans and boots. Or, say, for a new job... 

She's learning a lot from the professional style advice she gets every day at Redlane!