Smash began as a concept, an idea and an inspiration, in the wild nightclubs of Amsterdam in 1998.
Those vibrant roots continue to influence their design to this day – Smash pieces have a strong colour statement, with flamboyant and very original graphics, but the collection also includes basic pieces in softer colours that perfectly team up, to create your ideal put-together looks.
The Smash woman is self-confident, creative and young at heart, and wants to dress her personality with style and comfort. She loves to follow the trends… but above all wants the garments she wears have a unique attitude.
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